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Tackling one of the hottest topics in business today, experts share practical insights about how to finance, market, manage, and assess a social entrepreneurship venture to create a new organization that can do well and do good.

• Useful examples of how successful social entrepreneurship enterprises develop marketing plans and promote themselves with integrity

• Models for exemplary performance measurement

• A concluding chapter in each volume that summarizes and focuses the insights offered

• Contributions from the leading practitioners and scholars in the field of social entrepreneurship

• Graphics that illustrate and illuminate key points, facilitating comprehension

• A glossary of terms to assist students and lay readers

• Sales Rank: #3281903 in eBooks
• Published on: 2012-11-27
• Released on: 2012-11-27
• Format: Kindle eBook

Review
"This set contains valuable information and advice for anyone interested in starting or running a social enterprise. A familiarity with the social entrepreneurship concept and contemporary business practices is a prerequisite to a thorough understanding. An important interdisciplinary addition to the literature on social entrepreneurship. Summing Up: Highly recommended." - Choice

About the Author

Thomas S. Lyons, PhD, is the Lawrence N. Field Family Chair in Entrepreneurship and professor of management in the Zicklin School of Business at Baruch College of the City University of New York.

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