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Failure Is Obsolete reveals an easy to use formula for testing high-risk ideas in a low-risk environment, providing likelihood of success *before* you waste a lot of time and money moving in the wrong direction. Be confident in your success for business decisions from creating new products, hiring employees, and launching new marketing campaigns to everyday decisions like dating, and choosing a retirement home. The strategy discussed comes from the author's years of experience in conversion rate optimization where he helps companies improve their websites and marketing funnels so they make more money. "Failure Is Obsolete" also reveals some of Rabhan's best conversion techniques readers can use on their own websites.
- Sales Rank: #1192161 in eBooks
- Published on: 2013-01-01
- Released on: 2013-01-01
- Format: Kindle eBook
Review
""Benji Rabham is one of the smartest conversion guys I know. He's really two to three years ahead of the other companies out there. He consistently generates astonishing results for clients and the people I work with rave about him."" -- Perry Marshall, Author of ""The Ultimate Guide to Google AdWords.
"" I LOVE this book. It is a perfect illustration of ""sophisticated simplicity""! We've already started using this strategy to help make better decisions in our business."" -- Susan Kruger, M.Ed. Author of ""SOAR Study Skills
About the Author
Through speaking, training, and consulting, Benji Rabhan helps large and small businesses improve their online presence and make more money with their websites. Ever since he built his first ecommerce website at the age of 13, he has been driven to consistently improve results for his clients. As a recipient of the Empact100 List of Top American Entrepreneurs, he now consults with multi-million-dollar companies helping them maintain sustainable growth despite a challenging economic environment. Find out more at www.BenjiRabhan.com
Most helpful customer reviews
5 of 5 people found the following review helpful.
Lean methods for everyday businesses
By Joshua Long
I got this early copy after meeting Benji at a conference in late September and enjoyed his presentation on his testing and optimization methodology for his businesses, specifically ConversionCore.
I'm not one to write reviews as there's usually plenty of feedback that reflects my thoughts on the book, but since this is the first, I figured I'd kick start things here for Benji as I think this is a book that will help a lot of business owners.
I titled this "Lean methods for everyday businesses" because I've read "The Lean Startup" by Eric Ries and Benji echoes a lot of the concepts shared in that book, but with more of a tack toward applying his methods to everyday businesses, as opposed to software startups that Ries engages. Also, Benji's book is less rigorous, so it is an easier read and should feel very approachable by any business owner, whether they're an analysis junky or are just getting into testing and measuring results before jumping in with both feet.
The big takeaway from the book is to run small, low risk tests in anything you do before taking the plunge and putting serious time, capital and reputation on the line without some certainty of success that is supported by the initial tests. He does a good job of providing examples across any number of areas of business and life, so it's very application focused and you won't end up lost in a bunch of ambiguous theory.
My only knock on the book is that it wasn't as refined as "The Lean Startup", or other Best Sellers in that space, but I imagine that's because it didn't have the horsepower of a big publishing editorial team behind it to polish it endlessly. There are times where the sentence reads very clumsily, as if it was transcribed from Benji's stream of consciousness (which is a seriously fast flow) as opposed to rewriting it to be easier to process visually. I only bring this up as some readers may be turned off by the lack of polish, missing all the value in the content in the process, arguing that a 5 star rating was inappropriate here.
3 of 3 people found the following review helpful.
Simple, Life-Changing Concept!
By Susan Kruger, M.Ed.-SOAR Study Skills
This book was a fast-paced, enjoyable read. It's informative and enlightening. But, the power of it's message really hits later...when, in the midst of business and life, I have found myself resolving dilemmas and making decisions based on it's core principle, "test before you test." My business partner and I both read this book a few weeks ago. Since them, we have literally quoted and referenced it almost daily! It is beginning to define the culture of our business...and seeping into our personal lives as we share the message with family and friends. It's definitely worth the time to read...don't miss it!
3 of 3 people found the following review helpful.
Failure is Obsolete
By Stewart Walton
Once I finished this quick and easy read, my mind was going on potential applications already.
We have many product ideas we believe have potential but involve investment of time and effort to bring to market - even just a test market. By applying Test Before You Test we can quickly prescreen product ideas to pinpoint which are deserving of our effort.
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